ABOUT

We love brands and we love new technology so we found a way to work with both.

For brands, we take a strategy-first, technology-next approach, which helps us identify the best technology and digital channels to deliver on our client’s goals.

For technology companies, we take a listen-first, position & message-next approach, which allows us to help our clients gain traction for their products.

Our consultagency (consultancy + agency) is deeply involved in the emerging tech space and we have deep agency experience working with CPG, Pharma, Health, Finance, Luxury, Retail, Media and Entertainment clients.

Jennifer Usdan McBride

Managing Partner/Co-Founder

Jennifer Usdan McBride has a passion for bringing digital content, social strategy, technology and innovation to life. She has worked on notable campaigns for Google, Puma, Black Lives Matter, Johnson & Johnson, Northwell Health, Microsoft, Tribeca Film Festival, TNT Network and PNC Bank. Her work has been recognized by Cannes Lions, One Show, Clio, Communication Arts, Effie, D&AD and the D&AD Impact Award, AICP Next Awards, Webbys, LIA, AdWeek and NY Festivals.

Some of Jennifer’s past achievements include a seismic evolution in the type of work created at J. Walter Thompson. With a focus on innovation, rooted in digital marketing and strategy she led the agency in developing award winning work for clients. In two years, she helped the agency win 23 Cannes Lions all for work in digital.

Jennifer is an outstanding creative thinker and believes that anything is possible. She brings a collaborative spirit as well as a sincerity and kindness to the projects she works on.

As a regular industry speaker, her favorite topics are the future of creativity and technology, creativity and data and emerging technology. Jennifer has been invited to speak at Cannes Festival of Creativity, Advertising Week and NYVR Expo. Jennifer was most recently an awarding jury member on the Digital Craft jury for the Cannes Lions in 2018 and has judged final rounds for both the Global Effie’s in 2017 & 2018 and WARC in 2018. She has also guest lectured at the New School in NYC.



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Debra Davis

Managing Partner/Co-Founder

Debra is an advisor, builder and investor in XR and immersive technologies. Debra partners with a wide range of companies developing immersive solutions from Fortune 50 companies to entrepreneurial startups. Debra brings expertise in business development, product development and team leadership. She is the founder and managing director of NKLS, an advisory and investment firm within the XR sector.

Debra has been active in the AR/VR field for more than 5 years, starting with her experience at the enterprise AR solution provider Upskill (formerly APX Labs). Debra’s experience in advanced technologies extends beyond the XR space. She began her career in technology and strategy consulting, both advising and implementing enterprise-scale solutions including big-data, SaaS and marketing automation.

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Samantha Wolfe

Managing Partner/Co-Founder

Sam is a creative strategist driven to empower companies and executives to make the never-been-done-before a reality. Sam works with Virtual Reality and Augmented Reality companies to strengthen brand positioning, establish marketing strategies, and help secure revenue generating partnerships. Always on top of the most innovative VR/AR trends, she also works with agencies and brands to integrate immersive tools into multi-platform advertising campaigns.

Sam co-authored the book, “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.” Sam has presented at events for the Virtual Reality/Augmented Reality Association (VRARA), The Public Relations Society of America (PRSA), the VR Voice, at SXSW, the NYVR Expo, and at AWE (Augmented World Expo). She also runs the largest VR/AR/MR Marketing & Branding Facebook group and is a Board Member of NYVR Expo and SXSW Pitch.