ABOUT

We love brands and we love new technology so we found a way to work with both.

For brands, we take a strategy-first, technology-next approach, which helps us identify the best technology and digital channels to deliver on our client’s goals.

For technology companies, we take a listen-first, position & message-next approach, which allows us to help our clients gain traction for their products.

Our consultagency (consultancy + agency) is deeply involved in the emerging tech space and we have deep agency experience working with CPG, Pharma, Health, Finance, Luxury, Retail, Media and Entertainment clients.

Jennifer Usdan McBride

Managing Partner/Co-Founder

Jennifer Usdan McBride has a passion for bringing digital content, social strategy, technology and innovation to life. She has worked on notable campaigns for Google, Puma, Black Lives Matter, Johnson & Johnson, Northwell Health, Microsoft, Tribeca Film Festival, TNT Network and PNC Bank. Her work has been recognized by Cannes Lions, One Show, Clio, Communication Arts, Effie, D&AD and the D&AD Impact Award, AICP Next Awards, Webbys, LIA, AdWeek and NY Festivals.

Some of Jennifer’s past achievements include a seismic evolution in the type of work created at J. Walter Thompson. With a focus on innovation, rooted in digital marketing and strategy she led the agency in developing award winning work for clients. In two years, she helped the agency win 23 Cannes Lions all for work in digital.

Jennifer is an outstanding creative thinker and believes that anything is possible. She brings a collaborative spirit as well as a sincerity and kindness to the projects she works on.

As a regular industry speaker, her favorite topics are the future of creativity and technology, creativity and data and emerging technology. Jennifer has been invited to speak at Cannes Festival of Creativity, Advertising Week and NYVR Expo. Jennifer was most recently an awarding jury member on the Digital Craft jury for the Cannes Lions in 2018 and has judged final rounds for both the Global Effie’s in 2017 & 2018 and WARC in 2018. She has also guest lectured at the New School in NYC.



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Debra Davis

Managing Partner/Co-Founder

Debra has a passion for augmenting the human experience through technology. Throughout her career, she has worked with major companies like Walgreens, Limited Brands, Warner Brothers Studios, and other Fortune 500 companies to explore the possibilities of emerging technologies.

Debra began her career in technology and strategy consulting, designing and implementing enterprise-scale solutions. She has been involved in the AR/VR field for more than 6 years, including the enterprise solution provider Upskill (formerly APX Labs), and building an advisory and investing company, NKLS.

Her work has been recognized in The Harvard Business Review and was featured in the New York Times #1Best Seller From Good To Great: Why Some Companies Make The Leap…And Others Don’t. Debra has been a featured speaker at events like CES NY, the National Retail Federation and NYVR Expo. She has also been a judge for SXSW Pitch as well as Games 4 Change.


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Samantha Wolfe

Managing Partner/Co-Founder

Sam is a creative strategist driven to empower companies and executives to make the never-been-done-before a reality. Sam works with Virtual Reality and Augmented Reality companies to strengthen brand positioning, establish marketing strategies, and help secure revenue generating partnerships. Always on top of the most innovative VR/AR trends, she also works with agencies and brands to integrate immersive tools into multi-platform advertising campaigns.

Sam co-authored the book, “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.” Sam has presented at events for the Virtual Reality/Augmented Reality Association (VRARA), The Public Relations Society of America (PRSA), the VR Voice, at SXSW, the NYVR Expo, and at AWE (Augmented World Expo). She also runs the largest VR/AR/MR Marketing & Branding Facebook group and is a Board Member of NYVR Expo and SXSW Pitch.