XR Roundup #2: What We Are Reading

We compiled the latest articles, white papers, and research reports that have been inspiring us for the past week. They are the stand-outs, the notables, and the new stuff that gets us excited about what’s going on in emerging technology (in chronological order).

Spotify is Going Augmented

The music service has created its first instagram filter to launch rapper Headie One’s new album (Campaign, 8/30/19)

Virtual Gambling

Take the online gambling market now put it in virtual reality. Seems like a place an ongoing revenue generator or someone’s worst nightmare. Definitely a market for it. (Gambling Insider, 9/4/19)

Consumers are King and Queen

Technology has shifted brands’ relationships with consumers and thus the need to develop more accurate connected consumers purchase journeys (Ad Age, 9/4/19)

VR+Mental Health

There is room for even more partnerships between XR companies and medicine, specifically medical research. Articles like this one highlight studies that use MRIs and photos to track emotional states. Why not VR and MRIs? Besides, of course, the overuse of acronyms. Those in the XR industry know how emotional VR can be. That is a huge opportunity for study and for mental health treatment. (Newsweek, 9/5/19)

Packaging Painted With Data

AR isn’t just for social apps. It can bring printed packaging to life. (Ad Week, 9/4/19)

Look to L’Oreal

L’Oreal seems to be making inroads once again within emerging technologies. This time with AI. (Forbes, 9/6/19)

An AI Generated Spirit

A Swedish distillery has used AI to create novelty whiskey recipes. Who’s ready for a cocktail? (Geekwire, 9/5/19) 

New Approaches to Healthcare Marketing

Are we moving beyond voice over lists of terrible side effects while people run through fields of flowers or have dinner with their families? Experiential Healthcare Marketers seem to be coming up with some super creative approaches to experiential marketing using VR. (AList Daily, 9/6/19)

Predicting the Future of Reality

Here’s one take on what it will be like in 2030 from the Singularity Hub (9/6/19)

Musicians Push Innovation Once Again

Bjork, never one to play it safe, released a full VR experience, and it’s as weird as you think it would be - but, more significantly, quite visionary (Digital Arts Online, 9/6/19)

Tweaking the Approach to AR

VentureBeat (9/7/19) asked the question why people aren’t using some AR tools. It caused a lot of debate on social media within the XR industry. 

Pokemon vs Minecraft Cagematch

The developer of Minecraft Earth discusses their differences from the Niantic behemoth (Gamesradar, 9/10/19). 

Don’t Forget Your Employees

This article talks about why it’s important to align employee experience and customer experience (Substance 151).

‘Innovative Art Museum’ isn’t an Oxymoron

More and more museums are experimenting with new technologies (NY Times, 9/11/19)